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Transforming the home’s
most humble space into
a realm of pride and joy.
150 YEARS OF CRAFTING JOY
Client: American Standard APAC
Social Media Campaign
Role: Copywriter
With the brand’s 150th anniversary, American Standard APAC aimed to elevate its presence in the SEA market with a social-first campaign.
In this winning creative proposal, we brought relatable vignettes of family life to the forefront across five brand pillars. All, tied to the brand's new tagline "Life. Love. Home".
And to give the campaign a refreshed look, we repurposed the brand's familiar edge-to-edge red borders — turning them into picture frames emphasising joyful family moments.
*Social post mockups
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