JOSH CANNOT KEEP STILL.

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Despite a gift for words, Josh never thought he'd be a copywriter.

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At six, he wanted be a geologist... until he realised licking rocks wasn’t a sustainable career.

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A decade later, he ran wild as school photographer and videographer, which landed him his first job in a production house. There, he honed his creative storytelling abilities as both videographer and scriptwriter — all while feeling his way through a major in Psychology (with a minor in Film Studies).

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After learning about advertising at university, Josh finally barged headfirst into the industry, armed with a patchwork of creative and behavioural science experiences. Talk about zigging before you zag.

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When he’s not writing copy, he's probably running away with a special interest. Whether it's AI prompt engineering or 13th century martial arts, Josh is always chasing something new — and he's not slowing down any time soon. 

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