Faced with global and national layoff woes, Workforce Singapore wanted to help Singaporeans adopt an agile career attitude.

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Our insight? Habits hold power.

The routines that keep us stagnant can be rewritten into a rhythm of career growth.

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This integrated campaign informed and educated the public about healthy career habits, complete with a catchy sound-driven film.

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In it, three protagonists endure the mundane beat of everyday work life… until Workforce Singapore shows them the keys to progression.