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A single story, told from two sides — one plot unfolding through the eyes
of different protagonists.
AI WILL
Client: Singtel x Samsung
Campaign for Galaxy Z Fold 6 and Z Flip 6
Role: Copywriter
To promote Samsung’s latest folding phones in partnership with Singtel, we doubled down on a story of how tech enables our personal and shared aspirations, no matter the distance.
Because what better way to write a short film about folding phones, than to craft a single narrative — told from two sides of the story?
In this double feature, a devoted mum and a young high-flyer train for a taekwondo competition together, but conflicting commitments test their resolve to carry on.
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