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Giving Singaporeans the biggest nostalgia hit in decades. Earned over 57 million plays across social.

FRIENDSHIP FOREVER

Client: MDDI Singapore

Music Video for CNY 2025 x SG60 Celebrations

Role: Copywriter 

To mark both Singapore's 60th independence and Chinese New Year, we reimagined a beloved anthem from Singapore's ‘Xinyao’ cultural movement.
 

Set to a story about two friends who find creative inspiration in their shared past, the music video speaks to the lifelong bonds that embody the spirit of Chinese New Year.
 

To top it all off, we reunited the original performers of the song’s iconic 1998 music video — transforming our fictional story into a real-life testament of connections that resonate across generations.

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