Mse50 officer feature series
Client: Ministry of sustainability and the environment, singapore
ROLES: Copywriter, assistant creative director
The Ministry of Sustainability and the Environment wanted to celebrate its 50th anniversary by featuring stories of passionate but under-recognised officers throughout its three statutory boards.
We pitched and produced a mixed-media visual concept where the art direction for each video would be as unique as its main character.
The series as a whole has generated over 2.1 million views on YouTube. This project required me to push my non-fiction scriptwriting abilities to hit multiple brand messages, and I made my first attempts at creative direction.