Cardiac Rehabilitation Journeys
Client: TAN TOCK SENG HOSPITAL
ROLES: Copywriter, assistant producer
After a heart attack, patient's lifestyles are turned upside down. They're tired, upset, and now they have to remember all this confusing medical stuff to stay healthy.
We won this project by pitching an animated character, Mr Lim, to go through the learning process with them. Mr Lim's presence makes this series more memorable for both staff and patients, allowing them to have more productive conversations about cardiac rehab.