Project Carer Matters
Client: TAN TOCK SENG HOSPITAL
ROLES: Copywriter, assistant producer
Caregivers often burn out and never realise why.
We knew why.
We pitched an animated story that closely mirrors how and why real caregivers go through burnout, based on actual stories from previous projects we had completed.
We were awarded the project and subsequently produced the animation with minimal tweaks to the story structure.