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Kingfishers connect

Client: Yale-NUS College
ROLES: Copywriter, assistant producer

Yale-NUS College needed to attract the right brand of quirky, curious student to its enrol in its unique curriculum.

We developed a set of social media videos that were able to showcase its stand-out qualities: an open-minded, multicultural student population, and an astonishingly flat student-faculty relationship.

The deadlines between videos were as close as three days apart, there were multiple concept rewrites, and we often had to change plans on the fly. But this project was the most fun I'd had in my career, and remains an all-time favourite experience.


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