The Youth for Environmental Sustainability (YES) Leaders Programme was offering $5,000 and free expert training to help youths pilot their own sustainability project... yet few were taking that leap.

 

We found that youths were already brimming with ideas — these champions-in-the-making just needed a north star to follow. 

 

With an integrated campaign, we turned past programme graduates into ‘influencers’, using their stories to fire up the next generation of sustainability leaders.